WTF? Netflix splits in Two
Hell, we need to split Reed Hastings in two for this debacle that will cost jobs and his bottom line. Also the streaming is limited: also from
CNN: As website Stop the Cap points out, Netflix has always had a policy that limited streaming, with those on a single DVD or streaming-only plan limited to streaming one film at a time.
But it appears as if Netflix just started enforcing this rule on September 1. The changes seem to coincide with Netflix’s price hike, which took effect on Sept. 1 as well. Now, if you attempt to launch two movie streams, Netflix will block it and tell you that your membership plan doesn’t support multiple movie streams.
This is the kind of shit that makes subscribers really mad. I had to change my package and I will miss unlimited streaming. I will see if it improves and if so will go to that now on a new site! Again, WTF is up with that move? They say it is to better improve. No, I take that back, Netflix will be where the streaming is found and Quixster will be where the DVDs come from. How stupid. I don’t buy the explanation either. Yeah the CEO made a big mistake and he admits it but it could also sent Netflix stock reeling and even sound the death knell of the brand.
Netflix is rebranding its 12-year-old movies-by-mail service as Qwikster and adding video games to its catalog, Reed Hastings, the company’s CEO, announced Sunday night. The Web-streaming portion will continue to be called Netflix, he wrote on the company’s blog.
After the separation, people who subscribe to both services will have to log into two separate websites, Netflix.com and Qwikster.com, to manage their movie queues and account information, Hastings wrote. Customer reviews and ratings from Netflix will be ported to Qwikster for the launch, but after that, people will have to rate and search for movies on each site separately, he wrote.
Qwikster’s site currently presents a landing page that says it is “launching soon.” Hastings did not offer a timeline for Qwikster’s debut. Andy Rendich, the operations chief and 12-year veteran of the company, will run the new mail-order arm.
- Netflix to separate its DVD, streaming businesses (seattletimes.nwsource.com)
- Netflix CEO Reed Hastings on Qwikster & What Went Wrong [VIDEO] (mashable.com)
- Netflix Plan to Lure Back Subscribers: Confuse Them with a New Name [NetFlix] (gawker.com)
- Qwikster fiasco proves Netflix still doesn’t know how to talk to customers (venturebeat.com)
Posted on September 19, 2011, in Money Trough and tagged Blu-ray Disc, Business, dvd, Hastings, Mail order, netflix, Reed Hastings, Streaming media, Subscription business model, Television program, Wii. Bookmark the permalink. Leave a comment.