We plan to refocus on the enterprise business and capitalize on our leading position in this segment. We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.
That’s RIM CEO Thorsten Heins talking yesterday, as he discussed some of the measures that the company is taking in the wake of its dismal quarterly earnings report. Some observers — including me — interpreted the comments as indicating that the company planned to step back from the consumer market, thus ending its longtime strategy of going after both big companies and individual consumers.
Except that RIM is now saying it’s not that simple. With RIM, it often feels, nothing is ever simple.
Patrick Spence, its managing director of global sales and regional marketing, told British news site Pocket-Lint that “The claim that RIM has…
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