With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation.
It’s as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order for Facebook remain on the forefront of cool.
That’s a hopeless quest, though. Facebook may be many things, but it’s not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising.
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Where Is the Love?
More importantly, nobody seems to love Facebook any more. People seem mostly to tolerate it, because it’s convenient. And that’s why Facebook remains vulnerable.
Consumer-oriented social networking sites are like television networks: People will switch when there’s something better on another channel.
With its awkward design, 1990s-style layouts, weird privacy policies, and intrusive advertising, Facebook is vulnerable to the next best thing…
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