Apple CEO Tim Cook says the idea of a laptop-tablet hybrid is tantamount to shoving a toaster into a refrigerator. It’s a clever, sound-bite-y analogy. It’s also wrongheaded. But before we go there, let’s give Cook’s comments the full podium treatment, so no one can say I’m taking him out of context.
The analogy comes from Apple’s earnings call on Tuesday (via Seeking Alpha’s transcription), during which researcher Anthony Sacconaghi asked Cook whether Apple’s tablets and laptops might someday join not just hands, but full-on form factors. Here’s Cook’s response:
I think, Tony, anything can be forced to converge. But the problem is that products are about trade-offs, and you begin to make trade-offs to the point where what you have left at the end of the day doesn’t please anyone. You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing…
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