We have to admit, when it was announced yesterday that Terrence Malick‘s “The Tree Of Life” walked away from Cannes with the Palme d’Or we were a bit surprised. The long-awaited film got a mixed reception on the Croisette and we expected a unanimous crowdpleaser like “The Artist” or “Le Havre” to walk away with the honor instead. But undoubtedly, nothing else at Cannes this year matched the ambition or scale of “The Tree Of Life” so on that basis alone the award fits. In any case, Fox Searchlightare definitely pleased as punch to be on able to add Cannes to their marketing campaign and it puts a fresh eye on the film in advance of the platform release that will start this weekend. But don’t fret, it will be coming your way shortly.
Kicking off in New York and Los Angeles on Friday, “The Tree Of Life” will have a six week rollout to theaters across the country before finally going wide on July 8th (look out “Zookeeper” and “Horrible Bosses”!). A mix of cities big and small will get the film prior to that date, but if you’re not on the radar for the limited release, it will hit your multiplex or local arthouse eventually.
“The Tree Of Life” is a unique event film, one that will definitely rely largely on word on mouth and in this busy summer season with plenty of easier to digest distractions (a two-and-a-half hour movie about spirituality and our place in the universe is a tough sell any time of year), so we’ll be fascinated to see how the film builds (or doesn’t) in the upcoming weeks. Check out the full slate of dates below. [Fox Searchlight]